Paper Abstract and Keywords |
Presentation |
2010-02-27 14:45
A study of Attention Value of Color on Magazine Covers Satomi Yoneda, Mie Sato, Masao Kasuga (Utsunomiya Univ.) |
Abstract |
(in Japanese) |
(See Japanese page) |
(in English) |
Today, many varieties of magazine are published. When we choose a magazine, the cover of it plays an important role. For a magazine to be chosen in many magazines, high attention value on the magazine cover is necessary. Some studies of attention value reported that warm colors and colors of high brightness or high saturation have high attention value and that a large difference from surroundings is needed for standing out. In this paper, we examine whether these characteristics of attention value are found in magazine covers, and we study what conditions are needed for standing out from many magazine covers. Also, this paper mentions relation between a choice of the attention value and a magazine. |
Keyword |
(in Japanese) |
(See Japanese page) |
(in English) |
Attention Value / Color / Cover / Magazine / / / / |
Reference Info. |
ITE Tech. Rep., vol. 34, no. 10, ME2010-80, pp. 125-128, Feb. 2010. |
Paper # |
ME2010-80 |
Date of Issue |
2010-02-20 (ME) |
ISSN |
Print edition: ISSN 1342-6893 |
Download PDF |
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Conference Information |
Committee |
ME |
Conference Date |
2010-02-27 - 2010-02-27 |
Place (in Japanese) |
(See Japanese page) |
Place (in English) |
Kanto Gakuin Univ. |
Topics (in Japanese) |
(See Japanese page) |
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Paper Information |
Registration To |
ME |
Conference Code |
2010-02-ME |
Language |
Japanese |
Title (in Japanese) |
(See Japanese page) |
Sub Title (in Japanese) |
(See Japanese page) |
Title (in English) |
A study of Attention Value of Color on Magazine Covers |
Sub Title (in English) |
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Keyword(1) |
Attention Value |
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Color |
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Cover |
Keyword(4) |
Magazine |
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1st Author's Name |
Satomi Yoneda |
1st Author's Affiliation |
Utsunomiya University (Utsunomiya Univ.) |
2nd Author's Name |
Mie Sato |
2nd Author's Affiliation |
Utsunomiya University (Utsunomiya Univ.) |
3rd Author's Name |
Masao Kasuga |
3rd Author's Affiliation |
Utsunomiya University (Utsunomiya Univ.) |
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Speaker |
Author-1 |
Date Time |
2010-02-27 14:45:00 |
Presentation Time |
15 minutes |
Registration for |
ME |
Paper # |
ME2010-80 |
Volume (vol) |
vol.34 |
Number (no) |
no.10 |
Page |
pp.125-128 |
#Pages |
4 |
Date of Issue |
2010-02-20 (ME) |
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