Paper Abstract and Keywords |
Presentation |
2010-03-12 16:35
Comparison of Preferred Flesh Color between Japan and China Pei Deng, Ying FAN, Naokazu Aoki, Hiroyuki Koabayashi (Chiba Univ.) |
Abstract |
(in Japanese) |
(See Japanese page) |
(in English) |
It has been reported that there is a significant difference in preferred flesh color between Japan and China. This paper is aiming to elucidate the reason of the difference and investigating impression of flesh color by semantic differential method in Japan and China. As the samples for evaluation, the average flesh color of those most preferred by both Japanese and Chinese, a reddish one accepted only by Chinese, and a brownish one accepted by both Japanese and Chinese were used. In the results obtained in China, almost all adjectives evaluated for the brownish, but Japanese preferred the average flesh color. Japanese had negative evaluation about the reddish flesh color. |
Keyword |
(in Japanese) |
(See Japanese page) |
(in English) |
Preferred flesh color / China and Japan / Evaluation of Impression / Semantic differential method / Factor analysis / / / |
Reference Info. |
ITE Tech. Rep., vol. 34, no. 15, AIT2010-70, pp. 61-64, March 2010. |
Paper # |
AIT2010-70 |
Date of Issue |
2010-03-05 (AIT) |
ISSN |
Print edition: ISSN 1342-6893 |
Download PDF |
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Conference Information |
Committee |
AIT IIEEJ |
Conference Date |
2010-03-12 - 2010-03-12 |
Place (in Japanese) |
(See Japanese page) |
Place (in English) |
Tokyo Denki Univ. |
Topics (in Japanese) |
(See Japanese page) |
Topics (in English) |
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Paper Information |
Registration To |
AIT |
Conference Code |
2010-03-AIT-IIEEJ |
Language |
Japanese |
Title (in Japanese) |
(See Japanese page) |
Sub Title (in Japanese) |
(See Japanese page) |
Title (in English) |
Comparison of Preferred Flesh Color between Japan and China |
Sub Title (in English) |
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Keyword(1) |
Preferred flesh color |
Keyword(2) |
China and Japan |
Keyword(3) |
Evaluation of Impression |
Keyword(4) |
Semantic differential method |
Keyword(5) |
Factor analysis |
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1st Author's Name |
Pei Deng |
1st Author's Affiliation |
Chiba University (Chiba Univ.) |
2nd Author's Name |
Ying FAN |
2nd Author's Affiliation |
Chiba University (Chiba Univ.) |
3rd Author's Name |
Naokazu Aoki |
3rd Author's Affiliation |
Chiba University (Chiba Univ.) |
4th Author's Name |
Hiroyuki Koabayashi |
4th Author's Affiliation |
Chiba University (Chiba Univ.) |
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Speaker |
Author-1 |
Date Time |
2010-03-12 16:35:00 |
Presentation Time |
15 minutes |
Registration for |
AIT |
Paper # |
AIT2010-70 |
Volume (vol) |
vol.34 |
Number (no) |
no.15 |
Page |
pp.61-64 |
#Pages |
4 |
Date of Issue |
2010-03-05 (AIT) |