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Paper Abstract and Keywords
Presentation 2010-03-12 16:35
Comparison of Preferred Flesh Color between Japan and China
Pei Deng, Ying FAN, Naokazu Aoki, Hiroyuki Koabayashi (Chiba Univ.)
Abstract (in Japanese) (See Japanese page) 
(in English) It has been reported that there is a significant difference in preferred flesh color between Japan and China. This paper is aiming to elucidate the reason of the difference and investigating impression of flesh color by semantic differential method in Japan and China. As the samples for evaluation, the average flesh color of those most preferred by both Japanese and Chinese, a reddish one accepted only by Chinese, and a brownish one accepted by both Japanese and Chinese were used. In the results obtained in China, almost all adjectives evaluated for the brownish, but Japanese preferred the average flesh color. Japanese had negative evaluation about the reddish flesh color.
Keyword (in Japanese) (See Japanese page) 
(in English) Preferred flesh color / China and Japan / Evaluation of Impression / Semantic differential method / Factor analysis / / /  
Reference Info. ITE Tech. Rep., vol. 34, no. 15, AIT2010-70, pp. 61-64, March 2010.
Paper # AIT2010-70 
Date of Issue 2010-03-05 (AIT) 
ISSN Print edition: ISSN 1342-6893
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Conference Information
Committee AIT IIEEJ  
Conference Date 2010-03-12 - 2010-03-12 
Place (in Japanese) (See Japanese page) 
Place (in English) Tokyo Denki Univ. 
Topics (in Japanese) (See Japanese page) 
Topics (in English)  
Paper Information
Registration To AIT 
Conference Code 2010-03-AIT-IIEEJ 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Comparison of Preferred Flesh Color between Japan and China 
Sub Title (in English)  
Keyword(1) Preferred flesh color  
Keyword(2) China and Japan  
Keyword(3) Evaluation of Impression  
Keyword(4) Semantic differential method  
Keyword(5) Factor analysis  
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1st Author's Name Pei Deng  
1st Author's Affiliation Chiba University (Chiba Univ.)
2nd Author's Name Ying FAN  
2nd Author's Affiliation Chiba University (Chiba Univ.)
3rd Author's Name Naokazu Aoki  
3rd Author's Affiliation Chiba University (Chiba Univ.)
4th Author's Name Hiroyuki Koabayashi  
4th Author's Affiliation Chiba University (Chiba Univ.)
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Speaker Author-1 
Date Time 2010-03-12 16:35:00 
Presentation Time 15 minutes 
Registration for AIT 
Paper # AIT2010-70 
Volume (vol) vol.34 
Number (no) no.15 
Page pp.61-64 
#Pages
Date of Issue 2010-03-05 (AIT) 


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