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Paper Abstract and Keywords
Presentation 2017-06-16 15:25
[Invited Lecture] Development of Selectable HD Broadcast and UHD Broadband Content and Addressable TV Commercials on Hybridcast Technology
Masashi Ito (Fuji Television)
Abstract (in Japanese) (See Japanese page) 
(in English) We put the Hybrid TV technology into practical use that be able to switch video between HD broadcasting and UHD broadband. Under the existing terrestrial broadcasting standard adopted in Japan, it is not able to provide 4K video service. However, using the Hybridcast2.0 as Hybrid TV technology, it is able to deliver 4K video by MPEG-DASH and decode on TV. By using Hybridcast, we succeeded in developing the technology that can deliver 4K video with the same contents as broadcasting, and can switch between HD and 4K. In this paper, we show a method to realize a hybrid delivery model of broadcast and broadband by using Hybridcast as a method to provide new video technology such as 4K by broadcast service. In Addition, this paper also describe the application of Areal Addressable TV Advertisements in the age of Hybrid TV.
Keyword (in Japanese) (See Japanese page) 
(in English) Hybridcast / HybridTV / Addressable TV Ads / 4K / H.265/HEVC / MPEG-DASH / /  
Reference Info. ITE Tech. Rep., vol. 41, no. 18, BCT2017-56, pp. 17-20, June 2017.
Paper # BCT2017-56 
Date of Issue 2017-06-09 (BCT) 
ISSN Print edition: ISSN 1342-6893    Online edition: ISSN 2424-1970
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Conference Information
Committee BCT IEEE-BT  
Conference Date 2017-06-16 - 2017-06-16 
Place (in Japanese) (See Japanese page) 
Place (in English) NTV Shiodome Bldg. 
Topics (in Japanese) (See Japanese page) 
Topics (in English) Program creation technologies, Broadcast master control , etc 
Paper Information
Registration To BCT 
Conference Code 2017-06-BCT-BT 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Development of Selectable HD Broadcast and UHD Broadband Content and Addressable TV Commercials on Hybridcast Technology 
Sub Title (in English)  
Keyword(1) Hybridcast  
Keyword(2) HybridTV  
Keyword(3) Addressable TV Ads  
Keyword(4) 4K  
Keyword(5) H.265/HEVC  
Keyword(6) MPEG-DASH  
1st Author's Name Masashi Ito  
1st Author's Affiliation Research and Development Technical Department, Fuji Television Network, INC. (Fuji Television)
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Speaker Author-1 
Date Time 2017-06-16 15:25:00 
Presentation Time 25 minutes 
Registration for BCT 
Paper # BCT2017-56 
Volume (vol) vol.41 
Number (no) no.18 
Page pp.17-20 
Date of Issue 2017-06-09 (BCT) 

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