Paper Abstract and Keywords |
Presentation |
2017-06-16 15:25
[Invited Lecture]
Development of Selectable HD Broadcast and UHD Broadband Content and Addressable TV Commercials on Hybridcast Technology Masashi Ito (Fuji Television) |
Abstract |
(in Japanese) |
(See Japanese page) |
(in English) |
We put the Hybrid TV technology into practical use that be able to switch video between HD broadcasting and UHD broadband. Under the existing terrestrial broadcasting standard adopted in Japan, it is not able to provide 4K video service. However, using the Hybridcast2.0 as Hybrid TV technology, it is able to deliver 4K video by MPEG-DASH and decode on TV. By using Hybridcast, we succeeded in developing the technology that can deliver 4K video with the same contents as broadcasting, and can switch between HD and 4K. In this paper, we show a method to realize a hybrid delivery model of broadcast and broadband by using Hybridcast as a method to provide new video technology such as 4K by broadcast service. In Addition, this paper also describe the application of Areal Addressable TV Advertisements in the age of Hybrid TV. |
Keyword |
(in Japanese) |
(See Japanese page) |
(in English) |
Hybridcast / HybridTV / Addressable TV Ads / 4K / H.265/HEVC / MPEG-DASH / / |
Reference Info. |
ITE Tech. Rep., vol. 41, no. 18, BCT2017-56, pp. 17-20, June 2017. |
Paper # |
BCT2017-56 |
Date of Issue |
2017-06-09 (BCT) |
ISSN |
Print edition: ISSN 1342-6893 Online edition: ISSN 2424-1970 |
Download PDF |
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Conference Information |
Committee |
BCT IEEE-BT |
Conference Date |
2017-06-16 - 2017-06-16 |
Place (in Japanese) |
(See Japanese page) |
Place (in English) |
NTV Shiodome Bldg. |
Topics (in Japanese) |
(See Japanese page) |
Topics (in English) |
Program creation technologies, Broadcast master control , etc |
Paper Information |
Registration To |
BCT |
Conference Code |
2017-06-BCT-BT |
Language |
Japanese |
Title (in Japanese) |
(See Japanese page) |
Sub Title (in Japanese) |
(See Japanese page) |
Title (in English) |
Development of Selectable HD Broadcast and UHD Broadband Content and Addressable TV Commercials on Hybridcast Technology |
Sub Title (in English) |
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Keyword(1) |
Hybridcast |
Keyword(2) |
HybridTV |
Keyword(3) |
Addressable TV Ads |
Keyword(4) |
4K |
Keyword(5) |
H.265/HEVC |
Keyword(6) |
MPEG-DASH |
Keyword(7) |
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Keyword(8) |
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1st Author's Name |
Masashi Ito |
1st Author's Affiliation |
Research and Development Technical Department, Fuji Television Network, INC. (Fuji Television) |
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Speaker |
Author-1 |
Date Time |
2017-06-16 15:25:00 |
Presentation Time |
25 minutes |
Registration for |
BCT |
Paper # |
BCT2017-56 |
Volume (vol) |
vol.41 |
Number (no) |
no.18 |
Page |
pp.17-20 |
#Pages |
4 |
Date of Issue |
2017-06-09 (BCT) |
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