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Paper Abstract and Keywords
Presentation 2018-10-25 15:00
[Invited Lecture] Investigation of Addressable TV and Voice User Interface for Viewer Participating Program on Hybridcast
Masashi Ito (Fuji TV)
Abstract (in Japanese) (See Japanese page) 
(in English) We examined a method to deliver targeted advertising on TV devices for Japanese terrestrial and satellite broadcasting service. For targeted ad-insertion, we used a method to switch part of the broadcast video to the broadband video using Hybridcast. When presenting the broadband video, to ensure the video quality and stability, we studied a method of additional precache mechanism without modifying the broadband video player. In addition, as a method of personalized advertisements, we also studied viewer participation programs with voice user interface on smartphones that can be applied to link smartphones and TV devices for viewer identification.
Keyword (in Japanese) (See Japanese page) 
(in English) Addressable TV / Precache / Hybridcast / Voice User Interface / Viewer Participating Program / / /  
Reference Info. ITE Tech. Rep., vol. 42, no. 36, BCT2018-83, pp. 51-56, Oct. 2018.
Paper # BCT2018-83 
Date of Issue 2018-10-18 (BCT) 
ISSN Print edition: ISSN 1342-6893    Online edition: ISSN 2424-1970
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Conference Information
Committee IEICE-SIS BCT  
Conference Date 2018-10-25 - 2018-10-26 
Place (in Japanese) (See Japanese page) 
Place (in English) Kyoto University Clock Tower Centennial Hall 
Topics (in Japanese) (See Japanese page) 
Topics (in English) System Implementation Technology, Short Range Wireless Systems, Smart Multimedia Systems, Broadcasting Technology, etc. 
Paper Information
Registration To BCT 
Conference Code 2018-10-SIS-BCT 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Investigation of Addressable TV and Voice User Interface for Viewer Participating Program on Hybridcast 
Sub Title (in English)  
Keyword(1) Addressable TV  
Keyword(2) Precache  
Keyword(3) Hybridcast  
Keyword(4) Voice User Interface  
Keyword(5) Viewer Participating Program  
1st Author's Name Masashi Ito  
1st Author's Affiliation Fuji Television Network,INC. (Fuji TV)
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Speaker Author-1 
Date Time 2018-10-25 15:00:00 
Presentation Time 25 minutes 
Registration for BCT 
Paper # BCT2018-83 
Volume (vol) vol.42 
Number (no) no.36 
Page pp.51-56 
Date of Issue 2018-10-18 (BCT) 

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