| Paper Abstract and Keywords |
| Presentation |
2019-09-20 09:55
Proposal of influencer marketing using Cross-Storage
Atsushi Isozaki, Arai Kenichi, Imai Tetsuo, Kobayashi Toru (Nagasaki Univ.) |
| Abstract |
(in Japanese) |
(See Japanese page) |
| (in English) |
Influencer marketing has been attracting attention with the rise of influencers in recent years. However, compared to banner advertisements, etc., which have been the mainstream of Internet advertisements until now, there is a problem that it is difficult to quantitatively measure the degree of influence that actually leads to sales of products. We propose a mechanism to notify advertisers which influencer's websites have led to consumers' purchasing behavior without displaying banner advertisements in this study. From the evaluation experiment using the prototype system that was implemented, it was confirmed that the data required in the background could be linked to the advertiser company without the effort of the consumer, and the usefulness of this system was clarified. |
| Keyword |
(in Japanese) |
(See Japanese page) |
| (in English) |
influencer / marketing / Web Storage / Cross-Storage / / / / |
| Reference Info. |
ITE Tech. Rep. |
| Paper # |
|
| Date of Issue |
|
| ISSN |
|
| Download PDF |
|
| Conference Information |
| Committee |
IEICE-IE IEICE-EMM IEICE-LOIS IEE-CMN ME IPSJ-AVM |
| Conference Date |
2019-09-19 - 2019-09-20 |
| Place (in Japanese) |
(See Japanese page) |
| Place (in English) |
Tokimeito, Niigata University |
| Topics (in Japanese) |
(See Japanese page) |
| Topics (in English) |
|
| Paper Information |
| Registration To |
IEICE-LOIS |
| Conference Code |
2019-09-IE-EMM-LOIS-CMN-ME-AVM |
| Language |
Japanese |
| Title (in Japanese) |
(See Japanese page) |
| Sub Title (in Japanese) |
(See Japanese page) |
| Title (in English) |
Proposal of influencer marketing using Cross-Storage |
| Sub Title (in English) |
|
| Keyword(1) |
influencer |
| Keyword(2) |
marketing |
| Keyword(3) |
Web Storage |
| Keyword(4) |
Cross-Storage |
| Keyword(5) |
|
| Keyword(6) |
|
| Keyword(7) |
|
| Keyword(8) |
|
| 1st Author's Name |
Atsushi Isozaki |
| 1st Author's Affiliation |
Nagasaki University (Nagasaki Univ.) |
| 2nd Author's Name |
Arai Kenichi |
| 2nd Author's Affiliation |
Nagasaki University (Nagasaki Univ.) |
| 3rd Author's Name |
Imai Tetsuo |
| 3rd Author's Affiliation |
Nagasaki University (Nagasaki Univ.) |
| 4th Author's Name |
Kobayashi Toru |
| 4th Author's Affiliation |
Nagasaki University (Nagasaki Univ.) |
| 5th Author's Name |
|
| 5th Author's Affiliation |
() |
| 6th Author's Name |
|
| 6th Author's Affiliation |
() |
| 7th Author's Name |
|
| 7th Author's Affiliation |
() |
| 8th Author's Name |
|
| 8th Author's Affiliation |
() |
| 9th Author's Name |
|
| 9th Author's Affiliation |
() |
| 10th Author's Name |
|
| 10th Author's Affiliation |
() |
| 11th Author's Name |
|
| 11th Author's Affiliation |
() |
| 12th Author's Name |
|
| 12th Author's Affiliation |
() |
| 13th Author's Name |
|
| 13th Author's Affiliation |
() |
| 14th Author's Name |
|
| 14th Author's Affiliation |
() |
| 15th Author's Name |
|
| 15th Author's Affiliation |
() |
| 16th Author's Name |
|
| 16th Author's Affiliation |
() |
| 17th Author's Name |
|
| 17th Author's Affiliation |
() |
| 18th Author's Name |
|
| 18th Author's Affiliation |
() |
| 19th Author's Name |
|
| 19th Author's Affiliation |
() |
| 20th Author's Name |
|
| 20th Author's Affiliation |
() |
| Speaker |
Author-1 |
| Date Time |
2019-09-20 09:55:00 |
| Presentation Time |
25 minutes |
| Registration for |
IEICE-LOIS |
| Paper # |
|
| Volume (vol) |
vol.43 |
| Number (no) |
|
| Page |
|
| #Pages |
|
| Date of Issue |
|