Paper Abstract and Keywords |
Presentation |
2019-09-20 09:55
Proposal of influencer marketing using Cross-Storage Atsushi Isozaki, Arai Kenichi, Imai Tetsuo, Kobayashi Toru (Nagasaki Univ.) |
Abstract |
(in Japanese) |
(See Japanese page) |
(in English) |
Influencer marketing has been attracting attention with the rise of influencers in recent years. However, compared to banner advertisements, etc., which have been the mainstream of Internet advertisements until now, there is a problem that it is difficult to quantitatively measure the degree of influence that actually leads to sales of products. We propose a mechanism to notify advertisers which influencer's websites have led to consumers' purchasing behavior without displaying banner advertisements in this study. From the evaluation experiment using the prototype system that was implemented, it was confirmed that the data required in the background could be linked to the advertiser company without the effort of the consumer, and the usefulness of this system was clarified. |
Keyword |
(in Japanese) |
(See Japanese page) |
(in English) |
influencer / marketing / Web Storage / Cross-Storage / / / / |
Reference Info. |
ITE Tech. Rep. |
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Conference Information |
Committee |
IEICE-IE IEICE-EMM IEICE-LOIS IEE-CMN ME IPSJ-AVM |
Conference Date |
2019-09-19 - 2019-09-20 |
Place (in Japanese) |
(See Japanese page) |
Place (in English) |
Tokimeito, Niigata University |
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(See Japanese page) |
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Paper Information |
Registration To |
IEICE-LOIS |
Conference Code |
2019-09-IE-EMM-LOIS-CMN-ME-AVM |
Language |
Japanese |
Title (in Japanese) |
(See Japanese page) |
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(See Japanese page) |
Title (in English) |
Proposal of influencer marketing using Cross-Storage |
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influencer |
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marketing |
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Web Storage |
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Cross-Storage |
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1st Author's Name |
Atsushi Isozaki |
1st Author's Affiliation |
Nagasaki University (Nagasaki Univ.) |
2nd Author's Name |
Arai Kenichi |
2nd Author's Affiliation |
Nagasaki University (Nagasaki Univ.) |
3rd Author's Name |
Imai Tetsuo |
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Nagasaki University (Nagasaki Univ.) |
4th Author's Name |
Kobayashi Toru |
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Nagasaki University (Nagasaki Univ.) |
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Author-1 |
Date Time |
2019-09-20 09:55:00 |
Presentation Time |
25 minutes |
Registration for |
IEICE-LOIS |
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Volume (vol) |
vol.43 |
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