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Paper Abstract and Keywords
Presentation 2019-09-20 09:55
Proposal of influencer marketing using Cross-Storage
Atsushi Isozaki, Arai Kenichi, Imai Tetsuo, Kobayashi Toru (Nagasaki Univ.)
Abstract (in Japanese) (See Japanese page) 
(in English) Influencer marketing has been attracting attention with the rise of influencers in recent years. However, compared to banner advertisements, etc., which have been the mainstream of Internet advertisements until now, there is a problem that it is difficult to quantitatively measure the degree of influence that actually leads to sales of products. We propose a mechanism to notify advertisers which influencer's websites have led to consumers' purchasing behavior without displaying banner advertisements in this study. From the evaluation experiment using the prototype system that was implemented, it was confirmed that the data required in the background could be linked to the advertiser company without the effort of the consumer, and the usefulness of this system was clarified.
Keyword (in Japanese) (See Japanese page) 
(in English) influencer / marketing / Web Storage / Cross-Storage / / / /  
Reference Info. ITE Tech. Rep.
Paper #  
Date of Issue  
ISSN Print edition: ISSN 1342-6893  Online edition: ISSN 2424-1970
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Conference Information
Committee IEICE-IE IEICE-EMM IEICE-LOIS IEE-CMN ME IPSJ-AVM  
Conference Date 2019-09-19 - 2019-09-20 
Place (in Japanese) (See Japanese page) 
Place (in English) Tokimeito, Niigata University 
Topics (in Japanese) (See Japanese page) 
Topics (in English)  
Paper Information
Registration To IEICE-LOIS 
Conference Code 2019-09-IE-EMM-LOIS-CMN-ME-AVM 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Proposal of influencer marketing using Cross-Storage 
Sub Title (in English)  
Keyword(1) influencer  
Keyword(2) marketing  
Keyword(3) Web Storage  
Keyword(4) Cross-Storage  
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1st Author's Name Atsushi Isozaki  
1st Author's Affiliation Nagasaki University (Nagasaki Univ.)
2nd Author's Name Arai Kenichi  
2nd Author's Affiliation Nagasaki University (Nagasaki Univ.)
3rd Author's Name Imai Tetsuo  
3rd Author's Affiliation Nagasaki University (Nagasaki Univ.)
4th Author's Name Kobayashi Toru  
4th Author's Affiliation Nagasaki University (Nagasaki Univ.)
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Speaker
Date Time 2019-09-20 09:55:00 
Presentation Time 25 
Registration for IEICE-LOIS 
Paper #  
Volume (vol) 43 
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#Pages  
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