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Paper Abstract and Keywords
Presentation 2022-02-12 15:00
Effect of visual information of product name and product in vegetable package on kansei evaluation
Kakeru Shono, Tomoharu ishikawa, Takashi Maehara, Miyoshi Ayama (Utsunomiya Univ)
Abstract (in Japanese) (See Japanese page) 
(in English) The purpose of this study is to examine the product name design of vegetable packages that leads to purchase motivation. We designed "tomato" with different font size, font spacing, position, and color of the product name, and conducted a kansei evaluation experiment to evaluate tomato packages with different product name designs and product quantities. As a result, we clarified the design conditions of product names that lead to purchase motivation and the influence of visual information based on the design on the evaluation of purchase motivation.
Keyword (in Japanese) (See Japanese page) 
(in English) Design / Package / Visual information / Vegetable / / / /  
Reference Info. ITE Tech. Rep., vol. 46, no. 4, ME2022-19, pp. 71-74, Feb. 2022.
Paper # ME2022-19 
Date of Issue 2022-02-05 (ME) 
ISSN Print edition: ISSN 1342-6893  Online edition: ISSN 2424-1970
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Conference Information
Committee ME  
Conference Date 2022-02-12 - 2022-02-12 
Place (in Japanese) (See Japanese page) 
Place (in English) online 
Topics (in Japanese) (See Japanese page) 
Topics (in English)  
Paper Information
Registration To ME 
Conference Code 2022-02-ME 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Effect of visual information of product name and product in vegetable package on kansei evaluation 
Sub Title (in English)  
Keyword(1) Design  
Keyword(2) Package  
Keyword(3) Visual information  
Keyword(4) Vegetable  
1st Author's Name Kakeru Shono  
1st Author's Affiliation Utsunomiya University (Utsunomiya Univ)
2nd Author's Name Tomoharu ishikawa  
2nd Author's Affiliation Utsunomiya University (Utsunomiya Univ)
3rd Author's Name Takashi Maehara  
3rd Author's Affiliation Utsunomiya University (Utsunomiya Univ)
4th Author's Name Miyoshi Ayama  
4th Author's Affiliation Utsunomiya University (Utsunomiya Univ)
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Date Time 2022-02-12 15:00:00 
Presentation Time 15 
Registration for ME 
Paper # ME2022-19 
Volume (vol) 46 
Number (no) no.4 
Page pp.71-74 
Date of Issue 2022-02-05 (ME) 

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