| Paper Abstract and Keywords |
| Presentation |
2022-02-12 15:00
Effect of visual information of product name and product in vegetable package on kansei evaluation
Kakeru Shono, Tomoharu ishikawa, Takashi Maehara, Miyoshi Ayama (Utsunomiya Univ) |
| Abstract |
(in Japanese) |
(See Japanese page) |
| (in English) |
The purpose of this study is to examine the product name design of vegetable packages that leads to purchase motivation. We designed "tomato" with different font size, font spacing, position, and color of the product name, and conducted a kansei evaluation experiment to evaluate tomato packages with different product name designs and product quantities. As a result, we clarified the design conditions of product names that lead to purchase motivation and the influence of visual information based on the design on the evaluation of purchase motivation. |
| Keyword |
(in Japanese) |
(See Japanese page) |
| (in English) |
Design / Package / Visual information / Vegetable / / / / |
| Reference Info. |
ITE Tech. Rep., vol. 46, no. 4, ME2022-19, pp. 71-74, Feb. 2022. |
| Paper # |
ME2022-19 |
| Date of Issue |
2022-02-05 (ME) |
| ISSN |
Print edition: ISSN 1342-6893 Online edition: ISSN 2424-1970 |
| Download PDF |
|
| Conference Information |
| Committee |
ME |
| Conference Date |
2022-02-12 - 2022-02-12 |
| Place (in Japanese) |
(See Japanese page) |
| Place (in English) |
online |
| Topics (in Japanese) |
(See Japanese page) |
| Topics (in English) |
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| Paper Information |
| Registration To |
ME |
| Conference Code |
2022-02-ME |
| Language |
Japanese |
| Title (in Japanese) |
(See Japanese page) |
| Sub Title (in Japanese) |
(See Japanese page) |
| Title (in English) |
Effect of visual information of product name and product in vegetable package on kansei evaluation |
| Sub Title (in English) |
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| Keyword(1) |
Design |
| Keyword(2) |
Package |
| Keyword(3) |
Visual information |
| Keyword(4) |
Vegetable |
| Keyword(5) |
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| Keyword(6) |
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| 1st Author's Name |
Kakeru Shono |
| 1st Author's Affiliation |
Utsunomiya University (Utsunomiya Univ) |
| 2nd Author's Name |
Tomoharu ishikawa |
| 2nd Author's Affiliation |
Utsunomiya University (Utsunomiya Univ) |
| 3rd Author's Name |
Takashi Maehara |
| 3rd Author's Affiliation |
Utsunomiya University (Utsunomiya Univ) |
| 4th Author's Name |
Miyoshi Ayama |
| 4th Author's Affiliation |
Utsunomiya University (Utsunomiya Univ) |
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| Speaker |
Author-1 |
| Date Time |
2022-02-12 15:00:00 |
| Presentation Time |
15 minutes |
| Registration for |
ME |
| Paper # |
ME2022-19 |
| Volume (vol) |
vol.46 |
| Number (no) |
no.4 |
| Page |
pp.71-74 |
| #Pages |
4 |
| Date of Issue |
2022-02-05 (ME) |