ITE Technical Group Submission System
Conference Paper's Information
Online Proceedings
[Sign in]
 Go Top Page Go Previous   [Japanese] / [English] 

Paper Abstract and Keywords
Presentation 2022-02-12 15:00
Effect of visual information of product name and product in vegetable package on kansei evaluation
Kakeru Shono, Tomoharu ishikawa, Takashi Maehara, Miyoshi Ayama (Utsunomiya Univ)
Abstract (in Japanese) (See Japanese page) 
(in English) The purpose of this study is to examine the product name design of vegetable packages that leads to purchase motivation. We designed "tomato" with different font size, font spacing, position, and color of the product name, and conducted a kansei evaluation experiment to evaluate tomato packages with different product name designs and product quantities. As a result, we clarified the design conditions of product names that lead to purchase motivation and the influence of visual information based on the design on the evaluation of purchase motivation.
Keyword (in Japanese) (See Japanese page) 
(in English) Design / Package / Visual information / Vegetable / / / /  
Reference Info. ITE Tech. Rep., vol. 46, no. 4, ME2022-19, pp. 71-74, Feb. 2022.
Paper # ME2022-19 
Date of Issue 2022-02-05 (ME) 
ISSN Print edition: ISSN 1342-6893  Online edition: ISSN 2424-1970
Download PDF

Conference Information
Committee ME  
Conference Date 2022-02-12 - 2022-02-12 
Place (in Japanese) (See Japanese page) 
Place (in English) online 
Topics (in Japanese) (See Japanese page) 
Topics (in English)  
Paper Information
Registration To ME 
Conference Code 2022-02-ME 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Effect of visual information of product name and product in vegetable package on kansei evaluation 
Sub Title (in English)  
Keyword(1) Design  
Keyword(2) Package  
Keyword(3) Visual information  
Keyword(4) Vegetable  
Keyword(5)  
Keyword(6)  
Keyword(7)  
Keyword(8)  
1st Author's Name Kakeru Shono  
1st Author's Affiliation Utsunomiya University (Utsunomiya Univ)
2nd Author's Name Tomoharu ishikawa  
2nd Author's Affiliation Utsunomiya University (Utsunomiya Univ)
3rd Author's Name Takashi Maehara  
3rd Author's Affiliation Utsunomiya University (Utsunomiya Univ)
4th Author's Name Miyoshi Ayama  
4th Author's Affiliation Utsunomiya University (Utsunomiya Univ)
5th Author's Name  
5th Author's Affiliation ()
6th Author's Name  
6th Author's Affiliation ()
7th Author's Name  
7th Author's Affiliation ()
8th Author's Name  
8th Author's Affiliation ()
9th Author's Name  
9th Author's Affiliation ()
10th Author's Name  
10th Author's Affiliation ()
11th Author's Name  
11th Author's Affiliation ()
12th Author's Name  
12th Author's Affiliation ()
13th Author's Name  
13th Author's Affiliation ()
14th Author's Name  
14th Author's Affiliation ()
15th Author's Name  
15th Author's Affiliation ()
16th Author's Name  
16th Author's Affiliation ()
17th Author's Name  
17th Author's Affiliation ()
18th Author's Name  
18th Author's Affiliation ()
19th Author's Name  
19th Author's Affiliation ()
20th Author's Name  
20th Author's Affiliation ()
Speaker
Date Time 2022-02-12 15:00:00 
Presentation Time 15 
Registration for ME 
Paper # ME2022-19 
Volume (vol) 46 
Number (no) no.4 
Page pp.71-74 
#Pages
Date of Issue 2022-02-05 (ME) 


[Return to Top Page]

[Return to ITE Web Page]


The Institute of Image Information and Television Engineers (ITE), Japan