| Paper Abstract and Keywords |
| Presentation |
2022-02-22 13:30
What Kind of Images to Post on Instagram? Image Recommendation for Marketing
Yiwei Zhang, Toshihiko Yamasaki (UTokyo) |
| Abstract |
(in Japanese) |
(See Japanese page) |
| (in English) |
Social media is a popular platform for brands to allocate marketing budget and build their relationship with customers nowadays. Posting images with a consistent concept on social media helps customers recognize, remember, and consider brands. This strategy is known as brand concept consistency in marketing literature. Consequently, brands spend immense manpower and financial resources in choosing which images to post or repost. Therefore, automatically recommending images with a consistent brand concept is a necessary task for social media marketing. In this study, we propose a content-based recommendation framework that learns the concept of brands and recommends images that are coherent with the brand. Specifically, brand representation is performed from the brand posts on social media. Existing methods rely on visual features extracted by pre-trained neural networks, which can represent objects in the image but not the style of the image. To bridge this gap, a framework using both object and style vectors as input is proposed to learn the brand representation. In addition, we show that the proposed method can not only be applied to brands but also be applied to influencers. The experimental results on two large-scale Instagram datasets show the superiority of the proposed method over state-of-the-art methods. |
| Keyword |
(in Japanese) |
(See Japanese page) |
| (in English) |
Image Recommendation / Image Style / Content Discovery / Social Media Marketing / / / / |
| Reference Info. |
ITE Tech. Rep. |
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| Conference Information |
| Committee |
AIT ME MMS IEICE-IE IEICE-ITS |
| Conference Date |
2022-02-21 - 2022-02-22 |
| Place (in Japanese) |
(See Japanese page) |
| Place (in English) |
online |
| Topics (in Japanese) |
(See Japanese page) |
| Topics (in English) |
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| Paper Information |
| Registration To |
IEICE-IE |
| Conference Code |
2022-02-IE-ITS-AIT-ME-MMS |
| Language |
English |
| Title (in Japanese) |
(See Japanese page) |
| Sub Title (in Japanese) |
(See Japanese page) |
| Title (in English) |
What Kind of Images to Post on Instagram? Image Recommendation for Marketing |
| Sub Title (in English) |
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| Keyword(1) |
Image Recommendation |
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Image Style |
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Content Discovery |
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Social Media Marketing |
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| 1st Author's Name |
Yiwei Zhang |
| 1st Author's Affiliation |
The University of Tokyo (UTokyo) |
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Toshihiko Yamasaki |
| 2nd Author's Affiliation |
The University of Tokyo (UTokyo) |
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| Speaker |
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| Date Time |
2022-02-22 13:30:00 |
| Presentation Time |
15 minutes |
| Registration for |
IEICE-IE |
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| Volume (vol) |
vol.46 |
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