| Paper Abstract and Keywords |
| Presentation |
2026-03-14 16:25
The Effectiveness of Promotional Materials in Promoting Ethical Consumption
-- An Analysis Based on a Purchaser Survey --
Toshiya Itakura, Sayaka Nagai, Yukino Hara, Kanau Kinoshita, Yuto Sato (HU) |
| Abstract |
(in Japanese) |
(See Japanese page) |
| (in English) |
In recent years, interest in environmental and social issues related to products has growing in Western countries and Japan. However, actual purchasing behavior often fails to align with these concerns, meaning that attention to sustainability does not consistently lead to ethical choices. Prior research points to low awareness of ethical consumption and a lack of clear, decision-relevant information at the point of purchase as key barriers. Ultimately, this study aims to contribute to a society in which ethical consumption becomes habitual and is chosen almost unconsciously. As a first step, it conceptually examines and clarifies a consumer behavior model for triggering initial ethical purchases, drawing on theories from behavioral economics and psychology. |
| Keyword |
(in Japanese) |
(See Japanese page) |
| (in English) |
Ethical consumption / Consumer behavior (model) / Behavioral change / Purchase decision-making / Promotional material design / / / |
| Reference Info. |
ITE Tech. Rep., vol. 50, no. 11, ENT2026-10, pp. 42-47, March 2026. |
| Paper # |
ENT2026-10 |
| Date of Issue |
2026-03-07 (ENT) |
| ISSN |
Online edition: ISSN 2424-1970 |
| Download PDF |
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| Conference Information |
| Committee |
ENT |
| Conference Date |
2026-03-14 - 2026-03-14 |
| Place (in Japanese) |
(See Japanese page) |
| Place (in English) |
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| Topics (in Japanese) |
(See Japanese page) |
| Topics (in English) |
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| Paper Information |
| Registration To |
ENT |
| Conference Code |
2026-03-ENT |
| Language |
Japanese |
| Title (in Japanese) |
(See Japanese page) |
| Sub Title (in Japanese) |
(See Japanese page) |
| Title (in English) |
The Effectiveness of Promotional Materials in Promoting Ethical Consumption |
| Sub Title (in English) |
An Analysis Based on a Purchaser Survey |
| Keyword(1) |
Ethical consumption |
| Keyword(2) |
Consumer behavior (model) |
| Keyword(3) |
Behavioral change |
| Keyword(4) |
Purchase decision-making |
| Keyword(5) |
Promotional material design |
| Keyword(6) |
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| Keyword(7) |
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| 1st Author's Name |
Toshiya Itakura |
| 1st Author's Affiliation |
Hosei University (HU) |
| 2nd Author's Name |
Sayaka Nagai |
| 2nd Author's Affiliation |
Hosei University (HU) |
| 3rd Author's Name |
Yukino Hara |
| 3rd Author's Affiliation |
Hosei University (HU) |
| 4th Author's Name |
Kanau Kinoshita |
| 4th Author's Affiliation |
Hosei University (HU) |
| 5th Author's Name |
Yuto Sato |
| 5th Author's Affiliation |
Hosei University (HU) |
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| Speaker |
Author-1 |
| Date Time |
2026-03-14 16:25:00 |
| Presentation Time |
20 minutes |
| Registration for |
ENT |
| Paper # |
ENT2026-10 |
| Volume (vol) |
vol.50 |
| Number (no) |
no.11 |
| Page |
pp.42-47 |
| #Pages |
6 |
| Date of Issue |
2026-03-07 (ENT) |