Paper Abstract and Keywords |
Presentation |
2010-02-27 11:00
The Effects of the Timing of Commercial Breaks on a child's psychological state
-- a study of brain and physiological activity -- Misa Sawai, Nagata Noriko (Kwansei Gakuin Univ.) |
Abstract |
(in Japanese) |
(See Japanese page) |
(in English) |
Recently there has been an increasing interest in the impact of video content on the human body. Currently, the ploy of using television commercials directly before the climax of a program is increasing in Japan and is becoming a cause for concern. The study was conducted on six children between the age of 4-5 years old and five physiological indicators including brain activity, heart rate, breathing, blinking and electrodermal activity. Analyzed data revealed to us that it is possible the commercials played during the climax of the program may result in a break of concentration and feelings of frustration. And, it is easier to relax and concentrate on the program if commercials were not played during the climax. |
Keyword |
(in Japanese) |
(See Japanese page) |
(in English) |
fNIRS / Breathing / Blinking / Electrodermal activity / Comcentaration / Frustration / / |
Reference Info. |
ITE Tech. Rep., vol. 34, no. 10, ME2010-59, pp. 41-44, Feb. 2010. |
Paper # |
ME2010-59 |
Date of Issue |
2010-02-20 (ME) |
ISSN |
Print edition: ISSN 1342-6893 |
Download PDF |
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Conference Information |
Committee |
ME |
Conference Date |
2010-02-27 - 2010-02-27 |
Place (in Japanese) |
(See Japanese page) |
Place (in English) |
Kanto Gakuin Univ. |
Topics (in Japanese) |
(See Japanese page) |
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Paper Information |
Registration To |
ME |
Conference Code |
2010-02-ME |
Language |
Japanese |
Title (in Japanese) |
(See Japanese page) |
Sub Title (in Japanese) |
(See Japanese page) |
Title (in English) |
The Effects of the Timing of Commercial Breaks on a child's psychological state |
Sub Title (in English) |
a study of brain and physiological activity |
Keyword(1) |
fNIRS |
Keyword(2) |
Breathing |
Keyword(3) |
Blinking |
Keyword(4) |
Electrodermal activity |
Keyword(5) |
Comcentaration |
Keyword(6) |
Frustration |
Keyword(7) |
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Keyword(8) |
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1st Author's Name |
Misa Sawai |
1st Author's Affiliation |
Kwansei Gakuin University (Kwansei Gakuin Univ.) |
2nd Author's Name |
Nagata Noriko |
2nd Author's Affiliation |
Kwansei Gakuin University (Kwansei Gakuin Univ.) |
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Speaker |
Author-1 |
Date Time |
2010-02-27 11:00:00 |
Presentation Time |
15 minutes |
Registration for |
ME |
Paper # |
ME2010-59 |
Volume (vol) |
vol.34 |
Number (no) |
no.10 |
Page |
pp.41-44 |
#Pages |
4 |
Date of Issue |
2010-02-20 (ME) |