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Paper Abstract and Keywords
Presentation 2010-02-27 11:00
The Effects of the Timing of Commercial Breaks on a child's psychological state -- a study of brain and physiological activity --
Misa Sawai, Nagata Noriko (Kwansei Gakuin Univ.)
Abstract (in Japanese) (See Japanese page) 
(in English) Recently there has been an increasing interest in the impact of video content on the human body. Currently, the ploy of using television commercials directly before the climax of a program is increasing in Japan and is becoming a cause for concern. The study was conducted on six children between the age of 4-5 years old and five physiological indicators including brain activity, heart rate, breathing, blinking and electrodermal activity. Analyzed data revealed to us that it is possible the commercials played during the climax of the program may result in a break of concentration and feelings of frustration. And, it is easier to relax and concentrate on the program if commercials were not played during the climax.
Keyword (in Japanese) (See Japanese page) 
(in English) fNIRS / Breathing / Blinking / Electrodermal activity / Comcentaration / Frustration / /  
Reference Info. ITE Tech. Rep., vol. 34, no. 10, ME2010-59, pp. 41-44, Feb. 2010.
Paper # ME2010-59 
Date of Issue 2010-02-20 (ME) 
ISSN Print edition: ISSN 1342-6893  Online edition: ISSN 2424-1970
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Conference Information
Committee ME  
Conference Date 2010-02-27 - 2010-02-27 
Place (in Japanese) (See Japanese page) 
Place (in English) Kanto Gakuin Univ. 
Topics (in Japanese) (See Japanese page) 
Topics (in English)  
Paper Information
Registration To ME 
Conference Code 2010-02-ME 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) The Effects of the Timing of Commercial Breaks on a child's psychological state 
Sub Title (in English) a study of brain and physiological activity 
Keyword(1) fNIRS  
Keyword(2) Breathing  
Keyword(3) Blinking  
Keyword(4) Electrodermal activity  
Keyword(5) Comcentaration  
Keyword(6) Frustration  
1st Author's Name Misa Sawai  
1st Author's Affiliation Kwansei Gakuin University (Kwansei Gakuin Univ.)
2nd Author's Name Nagata Noriko  
2nd Author's Affiliation Kwansei Gakuin University (Kwansei Gakuin Univ.)
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Date Time 2010-02-27 11:00:00 
Presentation Time 15 
Registration for ME 
Paper # ME2010-59 
Volume (vol) 34 
Number (no) no.10 
Page pp.41-44 
Date of Issue 2010-02-20 (ME) 

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