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Paper Abstract and Keywords
Presentation 2016-12-21 10:00
Effect of spatial position of options on eye movement and choice
Takuya Onuma (Tohoku Univ.), Yuri Ikeda, Tomoko Hasegawa (Taisho Univ.), Nobuyuki Sakai (Tohoku Univ.)
Abstract (in Japanese) (See Japanese page) 
(in English) The present study examined whether position of items modulate eye movement and choice. Nine kinds of food products were simultaneously presented in a monitor. Participants were asked to view the items freely, and to choose an item which is most appropriate to the task instruction: 1) “which one do you think most palatable?” 2) “which one do you want to eat?” 3) “which one is brightest?” 4) “which one do you want to give others for a present?” and 5) “which one is simplest?” Participants’ eye movement was recorded by an eye tracker. The result showed that an item located at the center of the choice set was looked longer, and was chosen more than items located on the other positions.
Keyword (in Japanese) (See Japanese page) 
(in English) Choice / Gaze Bias / Eye Tracker / / / / /  
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Conference Information
Committee IEICE-HIP HI  
Conference Date 2016-12-20 - 2016-12-21 
Place (in Japanese) (See Japanese page) 
Place (in English) Reserach Institute of Electrical Communication, Tohoku University 
Topics (in Japanese) (See Japanese page) 
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Paper Information
Registration To IEICE-HIP 
Conference Code 2016-12-HIP-HI-CE 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Effect of spatial position of options on eye movement and choice 
Sub Title (in English)  
Keyword(1) Choice  
Keyword(2) Gaze Bias  
Keyword(3) Eye Tracker  
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1st Author's Name Takuya Onuma  
1st Author's Affiliation Tohoku University (Tohoku Univ.)
2nd Author's Name Yuri Ikeda  
2nd Author's Affiliation Taisho University (Taisho Univ.)
3rd Author's Name Tomoko Hasegawa  
3rd Author's Affiliation Taisho University (Taisho Univ.)
4th Author's Name Nobuyuki Sakai  
4th Author's Affiliation Tohoku University (Tohoku Univ.)
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Speaker Author-1 
Date Time 2016-12-21 10:00:00 
Presentation Time 30 minutes 
Registration for IEICE-HIP 
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