The present study examined whether position of items modulate eye movement and choice. Nine kinds of food products were simultaneously presented in a monitor. Participants were asked to view the items freely, and to choose an item which is most appropriate to the task instruction: 1) “which one do you think most palatable?” 2) “which one do you want to eat?” 3) “which one is brightest?” 4) “which one do you want to give others for a present?” and 5) “which one is simplest?” Participants’ eye movement was recorded by an eye tracker. The result showed that an item located at the center of the choice set was looked longer, and was chosen more than items located on the other positions.