| Paper Abstract and Keywords |
| Presentation |
2018-11-28 16:30
[Poster Presentation]
Measuring the advertisement effect based on emotional responses analysis with crowdsourcing
Kenta Masui, Genki Okada, Norimichi Tsumura (Chiba Univ.) |
| Abstract |
(in Japanese) |
(See Japanese page) |
| (in English) |
In this study, we estimate ad liking and purchase intent in the natural environment by using crowdsourcing and the remote measurement of facial expressions and physiological signals. In recent years the market of online video advertisement has expanded, and demand for measuring advertisement effect is increasing. We collected a significant number of videos of Japanese faces watching video advertisements via the Internet. By combining the multiple features of facial expressions and using support vector machine(SVM), we made it possible to estimate the advertisement effect. In addition, it was possible to improve the accuracy more than using only single-mode features. |
| Keyword |
(in Japanese) |
(See Japanese page) |
| (in English) |
ad liking prediction / facial expressions / physiological signals / RGB camera / remote measurement / / / |
| Reference Info. |
ITE Tech. Rep., vol. 42, no. 40, IST2018-69, pp. 21-22, Nov. 2018. |
| Paper # |
IST2018-69 |
| Date of Issue |
2018-11-21 (IST) |
| ISSN |
Print edition: ISSN 1342-6893 Online edition: ISSN 2424-1970 |
| Download PDF |
|
| Conference Information |
| Committee |
IST |
| Conference Date |
2018-11-28 - 2018-11-28 |
| Place (in Japanese) |
(See Japanese page) |
| Place (in English) |
Tamachi Campus, TITECH |
| Topics (in Japanese) |
(See Japanese page) |
| Topics (in English) |
4th International Workshop on Image Sensors and Imaging Systems (IWISS2018) |
| Paper Information |
| Registration To |
IST |
| Conference Code |
2018-11-IST |
| Language |
English |
| Title (in Japanese) |
(See Japanese page) |
| Sub Title (in Japanese) |
(See Japanese page) |
| Title (in English) |
Measuring the advertisement effect based on emotional responses analysis with crowdsourcing |
| Sub Title (in English) |
|
| Keyword(1) |
ad liking prediction |
| Keyword(2) |
facial expressions |
| Keyword(3) |
physiological signals |
| Keyword(4) |
RGB camera |
| Keyword(5) |
remote measurement |
| Keyword(6) |
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| Keyword(7) |
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| Keyword(8) |
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| 1st Author's Name |
Kenta Masui |
| 1st Author's Affiliation |
Chiba University (Chiba Univ.) |
| 2nd Author's Name |
Genki Okada |
| 2nd Author's Affiliation |
Chiba University (Chiba Univ.) |
| 3rd Author's Name |
Norimichi Tsumura |
| 3rd Author's Affiliation |
Chiba University (Chiba Univ.) |
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| Speaker |
Author-1 |
| Date Time |
2018-11-28 16:30:00 |
| Presentation Time |
90 minutes |
| Registration for |
IST |
| Paper # |
IST2018-69 |
| Volume (vol) |
vol.42 |
| Number (no) |
no.40 |
| Page |
pp.21-22 |
| #Pages |
2 |
| Date of Issue |
2018-11-21 (IST) |