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Paper Abstract and Keywords
Presentation 2018-11-28 16:30
[Poster Presentation] Measuring the advertisement effect based on emotional responses analysis with crowdsourcing
Kenta Masui, Genki Okada, Norimichi Tsumura (Chiba Univ.)
Abstract (in Japanese) (See Japanese page) 
(in English) In this study, we estimate ad liking and purchase intent in the natural environment by using crowdsourcing and the remote measurement of facial expressions and physiological signals. In recent years the market of online video advertisement has expanded, and demand for measuring advertisement effect is increasing. We collected a significant number of videos of Japanese faces watching video advertisements via the Internet. By combining the multiple features of facial expressions and using support vector machine(SVM), we made it possible to estimate the advertisement effect. In addition, it was possible to improve the accuracy more than using only single-mode features.
Keyword (in Japanese) (See Japanese page) 
(in English) ad liking prediction / facial expressions / physiological signals / RGB camera / remote measurement / / /  
Reference Info. ITE Tech. Rep., vol. 42, no. 40, IST2018-69, pp. 21-22, Nov. 2018.
Paper # IST2018-69 
Date of Issue 2018-11-21 (IST) 
ISSN Print edition: ISSN 1342-6893  Online edition: ISSN 2424-1970
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Conference Information
Committee IST  
Conference Date 2018-11-28 - 2018-11-28 
Place (in Japanese) (See Japanese page) 
Place (in English) Tamachi Campus, TITECH 
Topics (in Japanese) (See Japanese page) 
Topics (in English) 4th International Workshop on Image Sensors and Imaging Systems (IWISS2018) 
Paper Information
Registration To IST 
Conference Code 2018-11-IST 
Language English 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Measuring the advertisement effect based on emotional responses analysis with crowdsourcing 
Sub Title (in English)  
Keyword(1) ad liking prediction  
Keyword(2) facial expressions  
Keyword(3) physiological signals  
Keyword(4) RGB camera  
Keyword(5) remote measurement  
1st Author's Name Kenta Masui  
1st Author's Affiliation Chiba University (Chiba Univ.)
2nd Author's Name Genki Okada  
2nd Author's Affiliation Chiba University (Chiba Univ.)
3rd Author's Name Norimichi Tsumura  
3rd Author's Affiliation Chiba University (Chiba Univ.)
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Date Time 2018-11-28 16:30:00 
Presentation Time 90 
Registration for IST 
Paper # ITE-IST2018-69 
Volume (vol) ITE-42 
Number (no) no.40 
Page pp.21-22 
#Pages ITE-2 
Date of Issue ITE-IST-2018-11-21 

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