| Paper Abstract and Keywords |
| Presentation |
2021-02-19 14:35
[Special Talk]
Store Channel Customer Segmentation using transaction data
Yuji Sakagawa (Hokkaido Univ.) |
| Abstract |
(in Japanese) |
(See Japanese page) |
| (in English) |
We attempted to identify market segments based on real and online stores in a specific area by latent class analysis. As a result, the possibility of latent classes based on customer shopping behaviour patterns was clarified. We also found that even customers who use the same store belonged to different segments due to differences in their store shopping behaviour. Besides, we found that in multi-channel retailers that operate both real and online stores, their customers are not necessarily multi-channel shopper. The above analysis results suggested that retailers can identify market segments based on store visiting behaviour and expect to increase their marketing effectiveness by planning and executing customized marketing for each market segment. |
| Keyword |
(in Japanese) |
(See Japanese page) |
| (in English) |
Customer segmentation / Latent class analysis / Shopping behavior / Multichannel / Omnichannel / / / |
| Reference Info. |
ITE Tech. Rep., vol. 45, no. 4, ME2021-23, pp. 177-179, Feb. 2021. |
| Paper # |
ME2021-23 |
| Date of Issue |
2021-02-11 (MMS, ME, AIT) |
| ISSN |
Print edition: ISSN 1342-6893 Online edition: ISSN 2424-1970 |
| Download PDF |
|
| Conference Information |
| Committee |
IEICE-IE IEICE-ITS MMS ME AIT |
| Conference Date |
2021-02-18 - 2021-02-19 |
| Place (in Japanese) |
(See Japanese page) |
| Place (in English) |
Online |
| Topics (in Japanese) |
(See Japanese page) |
| Topics (in English) |
Image Processing, etc. |
| Paper Information |
| Registration To |
ME |
| Conference Code |
2021-02-IE-ITS-MMS-ME-AIT |
| Language |
Japanese |
| Title (in Japanese) |
(See Japanese page) |
| Sub Title (in Japanese) |
(See Japanese page) |
| Title (in English) |
Store Channel Customer Segmentation using transaction data |
| Sub Title (in English) |
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| Keyword(1) |
Customer segmentation |
| Keyword(2) |
Latent class analysis |
| Keyword(3) |
Shopping behavior |
| Keyword(4) |
Multichannel |
| Keyword(5) |
Omnichannel |
| Keyword(6) |
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| Keyword(7) |
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| 1st Author's Name |
Yuji Sakagawa |
| 1st Author's Affiliation |
Hokkaido University (Hokkaido Univ.) |
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| Speaker |
Author-1 |
| Date Time |
2021-02-19 14:35:00 |
| Presentation Time |
15 minutes |
| Registration for |
ME |
| Paper # |
MMS2021-23, ME2021-23, AIT2021-23 |
| Volume (vol) |
vol.45 |
| Number (no) |
no.4 |
| Page |
pp.177-179 |
| #Pages |
3 |
| Date of Issue |
2021-02-11 (MMS, ME, AIT) |