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Paper Abstract and Keywords
Presentation 2021-02-27 13:45
Relationship between vegetable package design elements and kansei evaluation
Kakeru Shono, Tomoharu Ishikawa, Miyoshi Ayama (Utsunomiya Univ.)
Abstract (in Japanese) (See Japanese page) 
(in English) The purpose of this study is to study the product name design of packages that will lead to purchasing motivation. A visual evaluation experiment was conducted to evaluate packages with different product name designs by designing "tomato" with different product name font sizes, character spacing, positions, and colors on packages containing tomatoes. By summarizing the experimental results for each design element and comparing them, we clarified the conditions for increasing evaluation tendency and purchasing motivation, and examined the product name design conditions and model image of the package that leads to purchasing motivation.
Keyword (in Japanese) (See Japanese page) 
(in English) Package / Design / Product name / Vegetables / / / /  
Reference Info. ITE Tech. Rep., vol. 45, no. 6, ME2021-42, pp. 53-56, Feb. 2021.
Paper # ME2021-42 
Date of Issue 2021-02-20 (ME) 
ISSN Print edition: ISSN 1342-6893  Online edition: ISSN 2424-1970
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Conference Information
Committee ME  
Conference Date 2021-02-27 - 2021-02-27 
Place (in Japanese) (See Japanese page) 
Place (in English)  
Topics (in Japanese) (See Japanese page) 
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Paper Information
Registration To ME 
Conference Code 2021-02-ME 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Relationship between vegetable package design elements and kansei evaluation 
Sub Title (in English)  
Keyword(1) Package  
Keyword(2) Design  
Keyword(3) Product name  
Keyword(4) Vegetables  
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1st Author's Name Kakeru Shono  
1st Author's Affiliation Utsunomiya University (Utsunomiya Univ.)
2nd Author's Name Tomoharu Ishikawa  
2nd Author's Affiliation Utsunomiya University (Utsunomiya Univ.)
3rd Author's Name Miyoshi Ayama  
3rd Author's Affiliation Utsunomiya University (Utsunomiya Univ.)
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Speaker
Date Time 2021-02-27 13:45:00 
Presentation Time 15 
Registration for ME 
Paper # ITE-ME2021-42 
Volume (vol) ITE-45 
Number (no) no.6 
Page pp.53-56 
#Pages ITE-4 
Date of Issue ITE-ME-2021-02-20 


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