| Paper Abstract and Keywords |
| Presentation |
2021-02-27 13:45
Relationship between vegetable package design elements and kansei evaluation
Kakeru Shono, Tomoharu Ishikawa, Miyoshi Ayama (Utsunomiya Univ.) |
| Abstract |
(in Japanese) |
(See Japanese page) |
| (in English) |
The purpose of this study is to study the product name design of packages that will lead to purchasing motivation. A visual evaluation experiment was conducted to evaluate packages with different product name designs by designing "tomato" with different product name font sizes, character spacing, positions, and colors on packages containing tomatoes. By summarizing the experimental results for each design element and comparing them, we clarified the conditions for increasing evaluation tendency and purchasing motivation, and examined the product name design conditions and model image of the package that leads to purchasing motivation. |
| Keyword |
(in Japanese) |
(See Japanese page) |
| (in English) |
Package / Design / Product name / Vegetables / / / / |
| Reference Info. |
ITE Tech. Rep., vol. 45, no. 6, ME2021-42, pp. 53-56, Feb. 2021. |
| Paper # |
ME2021-42 |
| Date of Issue |
2021-02-20 (ME) |
| ISSN |
Print edition: ISSN 1342-6893 Online edition: ISSN 2424-1970 |
| Download PDF |
|
| Conference Information |
| Committee |
ME |
| Conference Date |
2021-02-27 - 2021-02-27 |
| Place (in Japanese) |
(See Japanese page) |
| Place (in English) |
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| Topics (in Japanese) |
(See Japanese page) |
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| Paper Information |
| Registration To |
ME |
| Conference Code |
2021-02-ME |
| Language |
Japanese |
| Title (in Japanese) |
(See Japanese page) |
| Sub Title (in Japanese) |
(See Japanese page) |
| Title (in English) |
Relationship between vegetable package design elements and kansei evaluation |
| Sub Title (in English) |
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| Keyword(1) |
Package |
| Keyword(2) |
Design |
| Keyword(3) |
Product name |
| Keyword(4) |
Vegetables |
| Keyword(5) |
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| Keyword(6) |
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| 1st Author's Name |
Kakeru Shono |
| 1st Author's Affiliation |
Utsunomiya University (Utsunomiya Univ.) |
| 2nd Author's Name |
Tomoharu Ishikawa |
| 2nd Author's Affiliation |
Utsunomiya University (Utsunomiya Univ.) |
| 3rd Author's Name |
Miyoshi Ayama |
| 3rd Author's Affiliation |
Utsunomiya University (Utsunomiya Univ.) |
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| Speaker |
Author-1 |
| Date Time |
2021-02-27 13:45:00 |
| Presentation Time |
15 minutes |
| Registration for |
ME |
| Paper # |
ME2021-42 |
| Volume (vol) |
vol.45 |
| Number (no) |
no.6 |
| Page |
pp.53-56 |
| #Pages |
4 |
| Date of Issue |
2021-02-20 (ME) |