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Paper Abstract and Keywords
Presentation 2022-03-08 13:50
A Study on the Necessity of Product Detail Videos for Apparel EC Sites
Tomokazu Yano, Tomokazu Ishikawa (Toyo Univ)
Abstract (in Japanese) (See Japanese page) 
(in English) In late years the EC industry shows growth. It is demanded that the apparel EC site send a lot of product information to a user. However, EC site owners don't understand whether EC site users need a lot of information. When we change from a still image used in the product details of the modern apparel EC site to a video in this study, we investigate the reaction of the user whether there is the effect in the margin and examine the best practice of the apparel EC site.
We built three kinds of apparel EC sites: using still images, using videos, using videos with margin, in the product details. We had a subject make an excursion with a smartphone in the apparel EC site of these three kinds and carried out the questionary survey. As a result of having inspected quantitative data obtained from the questionary survey of five phases of evaluations by t-test, a significant difference was seen for a question whether "deepened as for the product understanding" a video than a still image. We were not able to identify the meaningful difference as the video by the control experiment in the site using the margin around a video.
Keyword (in Japanese) (See Japanese page) 
(in English) EC / Smart Phone / video / / / / /  
Reference Info. ITE Tech. Rep., vol. 46, pp. 379-380, March 2022.
Paper #  
Date of Issue 2022-03-01 (AIT) 
ISSN Print edition: ISSN 1342-6893    Online edition: ISSN 2424-1970
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Conference Information
Conference Date 2022-03-08 - 2022-03-08 
Place (in Japanese) (See Japanese page) 
Place (in English) Online 
Topics (in Japanese) (See Japanese page) 
Topics (in English) Expressive Japan 2022 
Paper Information
Registration To IIEEJ 
Conference Code 2022-03-AIT-IIEEJ-AS-ARTS 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) A Study on the Necessity of Product Detail Videos for Apparel EC Sites 
Sub Title (in English)  
Keyword(1) EC  
Keyword(2) Smart Phone  
Keyword(3) video  
1st Author's Name Tomokazu Yano  
1st Author's Affiliation Toyo University (Toyo Univ)
2nd Author's Name Tomokazu Ishikawa  
2nd Author's Affiliation Toyo University (Toyo Univ)
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Speaker Author-1 
Date Time 2022-03-08 13:50:00 
Presentation Time 90 minutes 
Registration for IIEEJ 
Paper # AIT2022-140 
Volume (vol) vol.46 
Number (no) no.10 
Page pp.379-380 
Date of Issue 2022-03-01 (AIT) 

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