| Paper Abstract and Keywords |
| Presentation |
2022-03-08 13:50
A Study on the Necessity of Product Detail Videos for Apparel EC Sites
Tomokazu Yano, Tomokazu Ishikawa (Toyo Univ) |
| Abstract |
(in Japanese) |
(See Japanese page) |
| (in English) |
In late years the EC industry shows growth. It is demanded that the apparel EC site send a lot of product information to a user. However, EC site owners don't understand whether EC site users need a lot of information. When we change from a still image used in the product details of the modern apparel EC site to a video in this study, we investigate the reaction of the user whether there is the effect in the margin and examine the best practice of the apparel EC site.
We built three kinds of apparel EC sites: using still images, using videos, using videos with margin, in the product details. We had a subject make an excursion with a smartphone in the apparel EC site of these three kinds and carried out the questionary survey. As a result of having inspected quantitative data obtained from the questionary survey of five phases of evaluations by t-test, a significant difference was seen for a question whether "deepened as for the product understanding" a video than a still image. We were not able to identify the meaningful difference as the video by the control experiment in the site using the margin around a video. |
| Keyword |
(in Japanese) |
(See Japanese page) |
| (in English) |
EC / Smart Phone / video / / / / / |
| Reference Info. |
ITE Tech. Rep., vol. 46, pp. 379-380, March 2022. |
| Paper # |
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| Date of Issue |
2022-03-01 (AIT) |
| ISSN |
Print edition: ISSN 1342-6893 Online edition: ISSN 2424-1970 |
| Download PDF |
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| Conference Information |
| Committee |
AIT IIEEJ AS CG-ARTS |
| Conference Date |
2022-03-08 - 2022-03-08 |
| Place (in Japanese) |
(See Japanese page) |
| Place (in English) |
Online |
| Topics (in Japanese) |
(See Japanese page) |
| Topics (in English) |
Expressive Japan 2022 |
| Paper Information |
| Registration To |
IIEEJ |
| Conference Code |
2022-03-AIT-IIEEJ-AS-ARTS |
| Language |
Japanese |
| Title (in Japanese) |
(See Japanese page) |
| Sub Title (in Japanese) |
(See Japanese page) |
| Title (in English) |
A Study on the Necessity of Product Detail Videos for Apparel EC Sites |
| Sub Title (in English) |
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| Keyword(1) |
EC |
| Keyword(2) |
Smart Phone |
| Keyword(3) |
video |
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| 1st Author's Name |
Tomokazu Yano |
| 1st Author's Affiliation |
Toyo University (Toyo Univ) |
| 2nd Author's Name |
Tomokazu Ishikawa |
| 2nd Author's Affiliation |
Toyo University (Toyo Univ) |
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| Speaker |
Author-1 |
| Date Time |
2022-03-08 13:50:00 |
| Presentation Time |
90 minutes |
| Registration for |
IIEEJ |
| Paper # |
AIT2022-140 |
| Volume (vol) |
vol.46 |
| Number (no) |
no.10 |
| Page |
pp.379-380 |
| #Pages |
2 |
| Date of Issue |
2022-03-01 (AIT) |