| Paper Abstract and Keywords |
| Presentation |
2023-03-06 10:25
Research on methods of presenting advertisements in VR space and their effect
Tatsuya Hasegawa, Hirokazu Yasuhara, Koji Mikami (TUT) |
| Abstract |
(in Japanese) |
(See Japanese page) |
| (in English) |
In this study, we investigated whether different methods of presenting advertisements in a VR space would produce different advertising effects. A city with five landmarks was created in VR, and participants in the experiment were asked to experience the VR space along a road. At each landmark, pull-type and push-type advertisements were displayed, and after the VR experience, a test and questionnaire were conducted to confirm what kind of content the advertisement was. The results of the experiment showed that when the contrast within the advertisements was small, it was the pull-type advertisements that were often seen, whereas it was the content of the push-type advertisements that were easily remembered. |
| Keyword |
(in Japanese) |
(See Japanese page) |
| (in English) |
Virtual Reality / Recognition / Advertisement / / / / / |
| Reference Info. |
ITE Tech. Rep., vol. 47, pp. 201-204, March 2023. |
| Paper # |
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| Date of Issue |
2023-02-27 (AIT) |
| ISSN |
Print edition: ISSN 1342-6893 Online edition: ISSN 2424-1970 |
| Download PDF |
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| Conference Information |
| Committee |
AIT IIEEJ AS CG-ARTS |
| Conference Date |
2023-03-06 - 2023-03-06 |
| Place (in Japanese) |
(See Japanese page) |
| Place (in English) |
Tokyo Polytechnic Univ. (Nakano) |
| Topics (in Japanese) |
(See Japanese page) |
| Topics (in English) |
Expressive Japan 2023 |
| Paper Information |
| Registration To |
AS |
| Conference Code |
2023-03-AIT-IIEEJ-AS-ARTS |
| Language |
Japanese |
| Title (in Japanese) |
(See Japanese page) |
| Sub Title (in Japanese) |
(See Japanese page) |
| Title (in English) |
Research on methods of presenting advertisements in VR space and their effect |
| Sub Title (in English) |
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| Keyword(1) |
Virtual Reality |
| Keyword(2) |
Recognition |
| Keyword(3) |
Advertisement |
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| 1st Author's Name |
Tatsuya Hasegawa |
| 1st Author's Affiliation |
Tokyo University of Technology (TUT) |
| 2nd Author's Name |
Hirokazu Yasuhara |
| 2nd Author's Affiliation |
Tokyo University of Technology (TUT) |
| 3rd Author's Name |
Koji Mikami |
| 3rd Author's Affiliation |
Tokyo University of Technology (TUT) |
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| Speaker |
Author-1 |
| Date Time |
2023-03-06 10:25:00 |
| Presentation Time |
80 minutes |
| Registration for |
AS |
| Paper # |
AIT2023-92 |
| Volume (vol) |
vol.47 |
| Number (no) |
no.9 |
| Page |
pp.201-204 |
| #Pages |
4 |
| Date of Issue |
2023-02-27 (AIT) |