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Paper Abstract and Keywords
Presentation 2023-03-06 10:25
Research on methods of presenting advertisements in VR space and their effect
Tatsuya Hasegawa, Hirokazu Yasuhara, Koji Mikami (TUT)
Abstract (in Japanese) (See Japanese page) 
(in English) In this study, we investigated whether different methods of presenting advertisements in a VR space would produce different advertising effects. A city with five landmarks was created in VR, and participants in the experiment were asked to experience the VR space along a road. At each landmark, pull-type and push-type advertisements were displayed, and after the VR experience, a test and questionnaire were conducted to confirm what kind of content the advertisement was. The results of the experiment showed that when the contrast within the advertisements was small, it was the pull-type advertisements that were often seen, whereas it was the content of the push-type advertisements that were easily remembered.
Keyword (in Japanese) (See Japanese page) 
(in English) Virtual Reality / Recognition / Advertisement / / / / /  
Reference Info. ITE Tech. Rep., vol. 47, pp. 201-204, March 2023.
Paper #  
Date of Issue 2023-02-27 (AIT) 
ISSN Print edition: ISSN 1342-6893    Online edition: ISSN 2424-1970
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Conference Information
Conference Date 2023-03-06 - 2023-03-06 
Place (in Japanese) (See Japanese page) 
Place (in English) Tokyo Polytechnic Univ. (Nakano) 
Topics (in Japanese) (See Japanese page) 
Topics (in English) Expressive Japan 2023 
Paper Information
Registration To AS 
Conference Code 2023-03-AIT-IIEEJ-AS-ARTS 
Language Japanese 
Title (in Japanese) (See Japanese page) 
Sub Title (in Japanese) (See Japanese page) 
Title (in English) Research on methods of presenting advertisements in VR space and their effect 
Sub Title (in English)  
Keyword(1) Virtual Reality  
Keyword(2) Recognition  
Keyword(3) Advertisement  
1st Author's Name Tatsuya Hasegawa  
1st Author's Affiliation Tokyo University of Technology (TUT)
2nd Author's Name Hirokazu Yasuhara  
2nd Author's Affiliation Tokyo University of Technology (TUT)
3rd Author's Name Koji Mikami  
3rd Author's Affiliation Tokyo University of Technology (TUT)
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Speaker Author-1 
Date Time 2023-03-06 10:25:00 
Presentation Time 80 minutes 
Registration for AS 
Paper # AIT2023-92 
Volume (vol) vol.47 
Number (no) no.9 
Page pp.201-204 
Date of Issue 2023-02-27 (AIT) 

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